What does a landing page consist of? 6 most important elements

A landing page is always created with a specific action in mind – most often it is the sale of a product or service. Therefore, it is often designed on the basis of a specific scheme. This not only makes it easier for the recipients, but also for you, because all you need to do is find out what a landing page consists of.

In the landing page, the key is that it is consistent, clearly defines the goal, and at the same time emphasizes the most important elements. Thanks to this, you can be sure that the recipients will pay attention to what you want. In addition, it is worth creating them on separate subpages, because then you can easily use matched key phrases.

Encouraging headlines

It is the headline that makes users decide to visit your website or landing page. Therefore, try to make it not only catchy, but also indicate what your audience can find inside. An interesting solution is to emphasize the benefits of achieving a specific goal. You can also simply indicate the features of a given product or service. Just allow yourself a little creativity, but also remember that the headlines must immediately point to the content being touched. After all, Internet users are usually guided by them, even before they start reading the rest of the text.

Distinctive graphics

A landing page cannot exist without distinctive graphics. After all, these are the things that attract attention, encourage longer browsing, and convey information at the same time. Therefore, make sure not only that the main photo is crisp. Also, make it color-related to your company, be appropriate in terms of the subject, and even present a specific product or service. In the further parts of the landing page, there should also be eye-catching pictures or icons. If you additionally enrich the website with animations, you will surely interest the recipients. Just remember to be moderate as too many conspicuous elements will distract your users.

Call to Action visible

The recipient, when entering your website, must know what you expect from him. The visible and encouraging Call to Action will help him in this. Therefore, be sure to put them at the top of the page, next to the contact form and under certain blocks. In fact, the number of CTA buttons on a page depends primarily on the length of the landing page – in the case of about 10,000 zzs, choose a maximum of 4 CTAs.

Are you wondering which Call to Action works best? First of all, those that are clear – in terms of appearance and message. Therefore, use simple slogans such as: buy now, subscribe, read more, subscribe today or order now. Also pay attention to aesthetic considerations – choose a buttonhole in a contrasting color. Then Internet users will easily notice this button.

Block with benefits

Recipients always want to be sure that the product advertised by you will bring them real benefits. That is why you have to point them to them, and thanks to this you will make users aware of how your offer can be useful to them. So if you are wondering what a landing page should consist of, be sure to include a block with benefits on the page. This is one of the most important elements, so make sure it is at the top of the page. Also, use animations or graphic elements to emphasize the importance of individual advantages.

Remember to indicate the benefits that are relevant to your target group. Carry out a thorough analysis, and then you will easily discover what is important to them and determines the choice of a given product or service.

Contact form

Undoubtedly, each landing page should consist of a contact form that recipients can easily use. You can place several blocks – one at the very top of the page and one at the end. Thanks to this, you will further increase the chances that the user will actually make contact with you. Just make sure that the form is effective and at the same time does not overwhelm your visitors. It’s best if you limit yourself to a maximum of 3-4 squares. Then you will get the most important information that will allow you to continue contact. In addition, make this block look interesting. After all, it is one of the most important elements of the website, so it should stand out a bit, but not overwhelm either.

Price list

Many users value the landing page where the price list is placed – often this element determines whether they delve into the content at all. Therefore, it is worth adding a block with prices, although it is not obligatory. Especially when the costs are determined individually. Then you can add this information and put a CTA button next to it. An interesting solution is also carrying out a free valuation. Just try to add whatever information is related to costs as for many audiences this is a key factor in their purchasing decision. Besides, adding such options or final prices even more increases the substantive value of the prepared landing page.