How to find a topic for a company blog?

Do you want to develop your company blog and, above all, encourage your audience to visit your website more often and read new entries? Then you have to raise interesting points that are useful to users. Thanks to this, you will certainly gain an expert opinion. Do you lack good inspiration? Then check how to find a topic for a company blog!

Blog articles have many important functions. After all, they allow you to automate some of the work, answer numerous questions, and increase organic traffic from the search engine thanks to the presence of keywords. Simply put, such entries provide you with many benefits, but you will notice them only when you take care of a good topic, high quality and substantive content.

Check what the competition is writing about

Are you looking for interesting inspiration and can’t find an interesting topic for a new article? Therefore, suggest what your competition writes about. Go to a few sample sites, check if they have a company blog, and then what issues they raise most often. If you think that a given topic fits the theme of your website or online store, then edit it and write an article about it. However, remember to only suggest it, and not duplicate the content. Then you will be exposed to many negative consequences.

If you want to do an even deeper analysis of a topic’s potential for SEO, then copy the title and type it into Google. Check how many pages covered a similar topic, what was the length of the article, how many headlines it had, and above all, what exactly the individual authors wrote about. It is a great inspiration for you and a kind of signpost showing what the structure of your text should be like.

Answer audience questions

Clients often ask you similar questions, ask you to clarify the details of your offer or the way the company operates? Then you are definitely wasting a lot of valuable time constantly answering. However, you can just clear any doubts in an article on the company blog instead. Then all you have to do is send your customers a link to the text, and they will be able to delve into this issue at any time. In addition, a blog entry will allow you to describe a specific topic even more precisely.

Pay attention to the fact that doubts and questions for recipients are a great inspiration for articles. After all, such a text will also attract the attention of other users who may have similar dilemmas.

Write seasonal articles

Holidays, holidays or Black Friday coming? These are another inspiration that you can use on your blog. After all, each opportunity is associated with specific user behavior. Near Christmas, customers will be looking for gifts, so it is worth starting to regularly publish texts with inspiration for Christmas gifts in November. On the occasion of Black Friday, you can inform about promotions that will be available in your store, or even better match this topic to your industry. Simply, each of these opportunities evokes emotions, and it is they that attract attention, encourage you to visit the website and take advantage of your offer.

Remember that articles should appear on the blog in advance, depending on the occasion. Thanks to this, Google robots will have time to index and the website will be ranked higher in the search engine. This is especially true for popular topics such as holiday ideas or Christmas gift ideas.

Go for a long tail with potential

If you’re still wondering how to find a topic for a company blog, just start following what Google recommends you. Thanks to this, you will find out what content the recipients are looking for, but also with which text you should rank even higher in the search engine. Therefore, let the topics for the following articles consist of a long tail, which has a lot of potential. All you have to do is enter individual keywords in the search engine, e.g. the best CRM, and then check what continuation the search engine suggests to you. It can be a phrase: what is the best CRM, how to choose the best CRM, etc. In this way you will gain even more inspiration for blog articles, and additionally connect them using internal linking.

Searching for a topic for a blog article is even easier if you use dedicated tools like UberSuggest, Senuto, Semstorm or Surfer SEO. Then you’ll get a lot of inspiration and even links to competing sites, so you’ll get your source material right away.

Write about your products and services

A good solution is to write about your own offer. However, the articles should then be of an advisory nature, not advertising, because such articles arouse greater interest in the recipients. You have many solutions and you can easily write a text tailored to your industry or customer needs, and mention a specific product or service. An interesting example is a company that offers air conditioning. Then all you have to do is write about air conditioning suitable for an office, small apartment or a two-story house. In this case, mention specific parameters, sizes and specifications of given variants, and at the same time indicate products that will work in the described case.