What is UX and why does it matter for your website?

Did you know that good customer relations increase sales and, above all, loyalty to your company? That is why you need to take care of them not only through constant contact with buyers, but also when creating a website. The appropriate structure of the website, as well as the content it contains, increase the positive user experience, so find out what UX is!

Your website or online store must become a nice and friendly place for users to spend their time there. UX will help you in all this, because it is these rules that put visitors in the first place and, above all, make the website truly hospitable.

What is UX?

In the literal sense, UX (user experience) means “user experience”. It sounds a bit enigmatic, doesn’t it? Well, UX includes all experiences – both positive and negative – that the recipient feels. This also applies to the feelings that accompany the reception of the products or services you offer. The user experience is also influenced by interactions with you and the course of cooperation. Therefore, following the principles of UX, you will meet their needs. But first, you need to anticipate what your audience really wants.

Why is UX important when building a website?

Please note that the UX rules are important both when building a website and its mobile version, and when creating a mobile application. Besides, remember that not only what is UX important is important, but also the area covered by these rules. In this case, it is a very extensive term referring to:

• The appearance of the page,
• Readability,
• Used fonts,
• Content,
• Interacting with customers,
• Interface,
• Information transmitted.

The 6 most important UX principles

Hierarchy on the page

UX is responsible, among other things, for creating an appropriate hierarchy on the website. As a result, all information does not merge into the whole, and the user can easily find the necessary information, buttons or products. Are you wondering how to create such a hierarchy? The simplest solution is to use basic options such as bolding a fragment of the content, e.g. call to action. A good option is also to delicately shoot a given word, use a distinctive color, and even use bullets and headings. After all, each of these elements makes it easier for the recipient to find an interesting issue, and at the same time effectively catches the eye.

Readable text blocks

You have surely visited a page with a uniform, compact text more than once, what did you do at that moment? Usually, the first instinct is to turn off this site because its appearance is too unattractive and, above all, difficult to read. Therefore, don’t make this mistake! According to the UX rules, content such as product descriptions, categories or articles should be divided into paragraphs of a similar length. This also makes it easier for you to add matching titles to them. However, above all, the text will be legible, understandable and positively received by potential customers.

Understandable message

UX covers many different issues, including content. However, this is not just about building specific text blocks. It is also important that you construct understandable sentences, so that you can be sure that the client will understand you. In addition, adjust the language to your audience. If you direct your offer to specialists, you can use industry vocabulary. However, if your products or services are more diverse, you’d better stick to a more secure vocabulary. Also make sure that the questions, especially call to action, are fully understandable to the recipients.

Clear interface

When designing a website in accordance with the UX principles, you must act in such a way that the user immediately knows what to do on it. Really understandable symbols such as arrows or spouts will help you to do this. A good example is a drop-down menu – just add such a graphic element next to the text, and the recipient will no longer wonder how to go to the other subpages. Simply make it as easy as possible to navigate your website, and then using it will be extremely easy and intuitive.

Fast load

You have approx. 15 seconds to get the Internet user interested in your website. If your site doesn’t even open during this time, you already know you’ve lost this fight. Therefore, one of the most important UX principles concerns the loading speed of an online store or website. After all, it has a significant impact on customer satisfaction, and at the same time helps to create a good “first impression”. However, don’t limit yourself to just turning on your site. The loading time of the photos and the transition of the animation also matter. Multimedia optimization will help you achieve this goal.

Minimalism

Modern websites are created according to the principles of minimalism. Are you wondering why? First of all, this layout and appearance of the website allows users to save time, but also increases the satisfaction of using your website. This UX principle will also introduce more law and order, and then navigating the site will be really pleasant.