How to promote a website? 5 effective ways

Are you wondering why the number of visits to your website keeps dropping? This likely means that you are spending too little time advertising. Thanks to this, you have reached the peak of interest, and maybe even a saturation of regular customers has already occurred. That’s why you need to hit new users. Good advertising will help you with that, so find out how to promote your website!

You have many options to choose from, thanks to which you will become visible, reach your target group and, above all, see an increase in conversion. Some of them require a sizable investment – this is where you’ll see the most benefits. However, you can also multi-task yourself. Find out where to start!

1. Blog

Content – substantive, in line with the topic of the page, and also rich in matched keywords. This is your greatest ally that you should use from the very beginning of your website. Make sure you regularly share texts that are of value to your audience. Besides, include a long tail or other key phrases in them. Thanks to this, you will not only interest loyal users, but most of all you will download more from the Google search engine.

Remember that building an expert position is a good way to attract attention, prove your knowledge, experience and advertise your brand. In addition, you don’t have to limit yourself to just writing articles on your website. Guest posts on other websites are also a great idea – especially if they’re valuable to the search engine. Then you will increase your visibility on the web, but also gain a strong external link.

2. Social Media

Are you wondering how to promote your website? Social media accounts are a good option. Although this is not an obligation, it will give you additional recipients. It is only important that you create a clear profile, complete all information, add photos and publish entries regularly – it is important if you have your fanpage. In this way, you will be able to quickly and really easily share information or videos, evaluate your company, gain such valuable opinions, and even improve the ordering process. In addition, at the very beginning you can moderate yourself and take care of the development of your profile in social media. Although, complete your knowledge on this subject beforehand, because keeping such an account can sometimes be more complicated than you think.

3. Newsletter

Another great way to promote a website is a newsletter. After all, well-planned email marketing is very effective because it constantly reminds recipients of your offer. At the same time, it requires a lot of commitment, knowledge and the use of useful information. If you do not have this in your action, the messages will simply be treated by recipients as SPAM or they will not reach them at all, because they will not pass through the inbox filters.

So how to make good use of e-mail marketing? First of all, keep building your database. In this case, pop-ups or proposing something in return for subscribing to the newsletter, e.g. a rebate code or a free mini e-book, will work well. Also remember that the content of the message should be useful, substantive, legible and not too long. You can also add links to useful or new articles there. The frequency of e-mails is also important – preferably once a week, on a specific day, or even at the same time.

4. SEO

Google Search is your gateway to success. However, first you need to build a bridge to it, and then keep it in good condition. After all, you use this search engine very often yourself to find websites, products or look for the necessary service providers. Your receiving group does the same. Therefore, you must ensure that they find and select you, not your competitors. Positioning will help you with that. Thanks to the right actions, you will jump to the first places in the search results, which will attract the attention of recipients and encourage them to take advantage of your offer.

The positive effects of positioning can be really huge. At the same time, without specialist knowledge, it will be difficult for you to maintain a good level on your own. After all, it requires regular work and continuous development, and you will wait several months for the expected results.

Campaign in Google Ads

For many people, the Google Ads campaign is a good alternative to positioning. At the same time, it provides quick results, although they are not very durable. In addition, it allows you to promote a specific product or category, and not the entire page. That is why campaigns should be included in the marketing plan, although you cannot limit yourself to them only. Also pay attention to the differences in prices for individual keywords – the range is quite wide, from several dozen cents to even a few dolars per click. All you need to do is set a daily budget, and this form of advertising will not be too burdensome for you, but it will bring many benefits.